Gold has been flirting with a bear market this week with the price down nearly 20% from the intra-day high of $2,089 an ounce reached in August last year.

Still, bullion remains up nicely from a year ago and on a longer time horizon has performed in a way that should satisfy most gold bugs.

But in comparison to stock markets, gold doesn’t quite look like the store of value or lucrative investment it is made out to be.