The Best Gold Investors Do These 5 Things

So, here we are. Gold at £3000. Fancy seeing you here. 

Gold is up, uncertainty is up and government debt is up. In the meantime, the real purchasing power of cash and paper money is getting lower and lower as interest rates are cut at record levels despite high inflation. The blistering rise in the gold price, as of late, is largely driven by central banks as they no longer want to hold the dollar as a reserve asset resulting in gold being the preferred safe haven asset for sovereign nations. China has rapidly increased their gold holdings, whilst holding less US treasuries, and even wants to rival the Bank of England as a store of sovereign gold. 

As we enter a period of de-globalisation and high tariffs, countries and investors will hold less dollars and more gold. For many investors – especially central banks – there is nothing special about this £3000 price point. They will continue to buy and this bodes well for the price. 

Increasingly, gold is being seen as a better portfolio diversifier than traditional government bonds as bonds aren’t proving to be quite as safe and stable as they were once perceived. This is, in large part, due to high government spending, high deficits and recurring inflation risks. The investment bank, Morgan Stanley, has even suggested a 60/20/20 portfolio split, where gold has a 20 per cent allocation, rather than the traditional 60/40 equities and bond portfolio. 

Now that we’ve covered the basics….

Here are the 5 things the best gold investors do:

1. Time in the market not timing the market

The best gold investors follow their convictions and realise that the cost of inaction is larger than action. 

Gold has reached many record highs in the past 5 years. It skyrocketed when Russia invaded Ukraine in 2022 and it hit a high when Trump unveiled tariffs in April 2025. In 2022, the peak was £1500 and in April of 2025 it broke through £2400 and now we’re at £3000. 

Someone had to have bought at £1500 in 2022, the absolute high, but within 3 years has now doubled their money. This is called investing based on principle and value rather than price. 

The best gold investors know that gold is about wealth protection and security and in order to take full advantage of these characteristics, it is about spending as long as you can in the market, not timing it. 

The best gold investors also do not make investment decisions based on price, they make decisions based on fundamental value and fundamental drivers. Buying at £3000 is almost irrelevant if you believe that its intrinsic value is higher in the future. 

The reality is, since the 1950s, there has been a massive trend of over-printing and the problem with printing money is, once you start, it’s incredibly hard to put a stop to it. There is a point where this simply becomes unsustainable and has knock on effects for affordability. Patience and conviction are your two best friends. 

2. They invest in coins not bars 

Gold coins are VAT and capital gains tax free. Why?
They are legal tender and therefore have a monetary value so you could technically pay for your grocery shopping with these coins. Unless you are feeling philanthropic, I really wouldn’t recommend this. 

Bars really are just a lump of metal. Coins, however, have history, art and storylines driving up the value of the coin. A rare coin, a beautifully designed coin, and a high certified graded coin fetch higher premiums in the marketplace and allow the investor to earn a return that even makes the 50 per cent rise in the gold price seem like nothing. 

Coins are not only tax-efficient. They are also space efficient and portfolio efficient. They are easier to store and if you wanted to sell some coins, say a sovereign or a Britannia every now and again, you can do this while holding onto your best performers. A bar on the other hand? You could put the bar on the chopping board and slice it up but again, I really wouldn’t recommend it. 

This is why the best gold investors stick to coins not bars. 

3. Graded and loose coins in the portfolio

A graded coin is third party certified whereby its condition, authenticity and population is authenticated. It is graded between 1 and 70, 1 being poor and 70 being a perfect mint condition coin, and the best gold investors buy high grades (68 and above). 

The graded version of the same coin is nearly always more valuable. This is because by grading them, you are making the coin collectible and rare, driving up the value. 

Here is a top secret tip: investment-graded coins hedge themselves. 

What do I mean by that? Let us imagine a scenario where the gold price has a bad few months, the graded coin props up the market value of the gold coin because it has become a rarity. The same way a Picasso doesn’t lose its value in a recession. 

The best way to think about graded coins is in terms of a Rolex with or without papers. Which one are you more inclined to buy? But more importantly, what will give you a better price when you come to sell? 

4. Don’t ignore platinum and silver

When China first opened their doors to the world in 1978, it was widely regarded that if they were to ever challenge the US or become as rich as the West, they would have to become more like the West. This meant becoming more democratic, less centralised and championing a free market economy. But, here we are in 2025 and the opposite has occurred. The west is becoming more like China. Trump is taking a page out of China’s book and is quietly accumulating a chokehold on critical materials and metals necessary for the AI transition. Trump’s administration is also taking stakes in public companies and picking and choosing winners in a country which prides itself on true capitalism. 

Silver and platinum are key metals in green and AI technology. With massive infrastructure investments in data centres and demand for green technology increasing, investments in these metals are becoming more widespread. 

The best gold investors, therefore, are quick to adapt and accrue a diverse commodity portfolio. In the past year alone, silver is up 52 per cent and platinum is up 73 per cent. 

Please do let us know if any of your investments are putting up these numbers (crypto doesn’t count). 

5. Listen to the experts (us)

Our clients deal with us because of our industry reputation for trust, transparency and for offering the most competitive prices. We also only offer our clients the top 1 per cent of gold bullion coins. 

Here’s an example. The Queen’s Beasts series, ten heraldic beasts representing the ancestry of Queen Elizabeth II, is the best performing bullion series in the last decade. The first coin in the series, the Lion of England, was first released in 2016 and the last coin was released in 2021. During this period, we recommended high graded Queen’s beasts coins to our investors and well, the rest is history. The Lion of England, for example, has had an average return of (checks notes) 300 per cent! Gold’s done well but it hasn’t done THAT well! 

It is for this reason that the best gold investors lend an ear to the experts to see which coins have the best chance to outperform the gold price in the future and which coins increase in value irrespective of the gold price. This offers dual protection for investors. 

However, no bullion dealer should be able to tell you for certain that a certain coin will do well, but they can tell you the significance of it, the story behind it, and the mintage of it (supply). These are, after all, the crucial indicators of outperformance in the future. 

There we have it. 

Just 5 things the best gold investors do that will put any average joe who sits on cash to shame. 

Get in touch with us to see what financial independence and wealth protection might look like for you. 

The information and opinions expressed in this email are provided for general informational purposes only and do not constitute financial or investment advice. All examples are based on real customer experiences but are used purely for illustrative purposes and should not be taken as guarantees or indicators of future performance. Precious metal prices can go down as well as up, and past performance is not a reliable guide to future results. Clients should conduct their own research or seek independent advice before making any investment decisions.