On Wednesday morning, gold hit a new all-time record high of £3000 ($4000) as a wider range of investors see the appeal of the precious metal in an investment portfolio.
For a while now, there has been a feeling of worry amongst households and gold has been the best way to express concern over high inflation, government debt, and geopolitical uncertainty.
At a broader level, the de-dollarisation story gathers momentum. JPMorgan analysts call it the “debasement trade” citing investments that protect against downfalls in the dollar. Central banks have been de-dollarising and de-risking from the US, by buying gold, since Russia’s invasion of Ukraine in 2022.
Inflation rates are still high but central banks have been cutting rates at all time high levels. Billionaire investor Ray Dalio said that 2025 is similar to the early 1970s when inflation, high government spending and debt forced investors to lose confidence in paper money. Combine this with president Trump eroding faith and confidence in US financial markets, gold is increasingly being recognised as the one true safe haven asset and the one true store of value.
Assets priced in gold are in fact negative. The S&P 500 – which has had a strong and resilient run in the face of tariffs – is down 13 per cent when priced in gold. The same is true with house prices.
I dare not think about the real value of cash when priced in gold (it isn’t good).
Perhaps the head of commodities research at Société Générale said it best. Central banks have been buying gold irrespective of price, and there is nothing special about the £3000 mark. The path continues upward and there is no sharp return to normalcy.
Whatever “normal” means now.

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